When we talk about being the “CEO of your life,” it’s not just a catchy phrase. It’s a mindset shift. One that asks you to step out of the passenger seat, take the wheel, and start steering your own journey. For young people figuring out work, purpose, and identity, this shift is everything.
Why “CEO of Your Life” Isn’t Just a Buzzword
Most of us grow up with a sense that life happens to us. We follow the path set out by school, family, or what we see on social media. But real growth starts when you realise you can design your own path.
Being your own CEO means:
Setting your own priorities
What actually matters to you, not just what’s expected.
Making tough calls
Sometimes saying no to things that don’t fit your values or strengths.
Learning from every decision
CEOs don’t always get it right, but they always reflect and adapt.
This is the foundation for finding work that feels meaningful, not just “getting a job,” but building a life that feels rooted in who you are.
Redefining Success: It’s More Than Money or Titles
A lot of what we see online equates “success” with money, followers, or flashy job titles. But being the CEO of your life means deciding for yourself what you actually want—not just what looks good to others.
Sure, financial security matters. And yes, results come from the effort you put in—your “outputs” shape your future opportunities. But if your only focus is becoming rich or “making it,” you risk missing out on the things that truly matter…
True success is about getting what you want from your life, whatever that means for you. Maybe it’s building a creative career, or training in trade, or giving back to your community, or simply having the freedom to explore new things. You get to set the vision.
At inyourroots®, we encourage you to think beyond the paycheck. We help you discover your strengths, connect with opportunities that fit your values, and build a life that feels rich in every sense of the word.
Purpose Isn’t Found. It’s Built
There’s a lot of pressure to “find your purpose,” as if it’s a hidden treasure you stumble across. In reality, purpose is built over time, through what you do, who you connect with, and how you respond to challenges. It’s shaped by your passions, your struggles, and even your hobbies and side interests. The more you can explore, the more you learn about what gives you energy and what drains you.
The Role of Hobbies, Friends, and Community
It’s easy to think career is everything, but the truth is; your hobbies, friendships, and community involvement are just as important. They’re the “roots” that keep you grounded, give you resilience, and help you grow.
Hobbies
help you discover new skills, manage stress, and keep your mind open.
Friends and mentors
challenge you, support you, and keep you accountable to your best self.
Community
gives you a sense of belonging and purpose beyond yourself.
How inyourroots® Is Built for This Journey
inyourroots® isn’t just a job board or a quiz site. It’s a platform designed to help you become the CEO of your life—on your terms, in your community, and with your unique strengths. Here’s how:
Strengths-First Matching
Our quizzes don’t just ask what you’ve done, they dig into what you love, how you think, and what makes you unique. We’re planning on matching you with opportunities that fit those strengths, not just what’s on your CV.
Real Opportunities, Real People
We focus on local businesses and SMEs who value authenticity and growth, not just big names. This means you can find work that matters, where you matter.
Support for the Whole You
We’re building resources for wellbeing, accessibility, and neurodiversity—because thriving at work starts with being seen and supported as a whole person.
Community & Connection
Whether it’s mentors, peers, or local events, inyourroots® is about building real relationships that help you grow, both personally and professionally.
Taking the First Step
Being the CEO of your life isn’t about having all the answers. It’s about asking better questions:
At inyourroots®, we’re here to help you ask those questions, find your own answers, and build a future that feels true to you.
Ready to start sowing the skills? Sign up for early access, connect with your community, and see where your journey can go. This is your life. Lead it.