Big job boards love to roll out the red carpet for the corporate giants. They’re all about flashy perks, endless budgets, and big names that dominate the headlines. But what about the small businesses? The cafés, tradespeople, the local shops, the startups in your community? The ones that are the backbone of our economy?

At In Your Roots, we think it’s time someone stood up for the little guys.

The Problem: Recruitment Platforms Aren’t Built for MSMEs

When it comes to recruitment, micro, small, and medium enterprises (MSMEs) often get the short end of the stick. Big job boards and career platforms seem laser-focused on catering to large corporations, leaving smaller businesses scrambling to find affordable, effective ways to hire.

Here’s what MSMEs face:

The stats don’t lie: Micro enterprises (0-9 employees) make up 86% of businesses in the UK, while small enterprises (10-49 employees) account for 12%. Yet somehow, these businesses rarely get the attention or support they deserve.

The Solution: Prioritising MSMEs with In Your Roots

At In Your Roots, we’re putting MSMEs front and centre. Whether you’re a family-run shop, a local café, or a growing startup, we’re here to make recruitment easier, more affordable, and tailored to your needs.

Here’s how we prioritise businesses like yours:

No matter your size, we’re here to help you find the right people to grow your business. Without breaking the bank!

Let’s talk about the big boys

Here’s the truth: Big job boards love to roll out the red carpet for big corporations. They’re all about flashy perks, massive budgets, and shiny offices with bean bags and baristas. But when was the last time you saw a job post for a local boutique, a family-run bakery, or a scrappy startup front and centre?

Exactly.

For micro, small, and medium enterprises (MSMEs), it can feel impossible to stand out on these platforms. Your job post gets buried under ads for corporate giants offering six-figure salaries and “unlimited holiday policies.” Meanwhile, you’re left trying to connect with candidates who are scrolling right past the incredible opportunities your business has to offer.

We’re here to shine a spotlight on the businesses that matter, the ones that create local jobs, foster innovation, and invest in their communities.

Because let’s face it, the big boys don’t need another recruitment platform.

Why MSMEs Are the Real MVPs

Micro, small, and medium enterprises do more than just drive the economy—they shape our communities. You provide opportunities, foster innovation, and create meaningful work that keeps local areas thriving.

But here’s the thing: MSMEs often struggle to compete with larger companies when it comes to attracting talent. That’s where we come in.