Parents’ views on youth careers in Essex, Hertfordshire, and Suffolk are shaping the future of work for young people in our region.
This report brings together the latest national research, regional data, and practical insights to help families navigate a fast-changing careers landscape and get more involved in shaping support for young people.
Why Parent Voices Matter
Parents are one of the biggest influences on young people’s career decisions. But with the world of work evolving so quickly, it’s no surprise that many feel unsure about new pathways and want more up-to-date information. By sharing the latest findings and inviting parents to join the conversation, we aim to help families feel more confident, connected, and equipped to support the next generation.
National Picture: Parents, Pathways, and Pressures
University vs. Apprenticeships
Parental attitudes are shifting. In 2025, 44% of UK parents now encourage apprenticeships after school (compared to 40% for university). Top reasons include practical experience, earning while learning, and avoiding student debt.
Vocational routes valued
9 in 10 parents now see the benefit of hands-on experience, especially in fast-growing sectors like tech.
Confidence gap
While 70% of parents would back an apprenticeship, only 1 in 10 feel able to help their child apply. Many want clearer, more accessible information.

Local Realities: Essex, Hertfordshire & Suffolk
NEET rates
1 in 8 young people are not in work or full-time education, mirroring national trends in these counties.
Support services
Local programmes exist; like Essex’s “Year of Opportunity,” Hertfordshire’s Opportunities Portal, and Suffolk’s Youth Support Services, but awareness among parents remains low.
Skills shortages
Employers across the region are struggling to fill roles in digital, health, logistics, green industries, and more. Young people with practical skills are in high demand.
Top 5 Misconceptions About Youth Careers, and the Facts
Regional Support and Initiatives

Essex
The “Year of Opportunity” initiative has invested over £1 million in breaking down barriers to work, connecting thousands of young people with employers, and expanding apprenticeship opportunities. Programmes also tackle digital exclusion and promote entrepreneurship.
Hertfordshire
The Hertfordshire Opportunities Portal (HOP) and Services for Young People provide resources, job listings, and tailored support for families and young people—including those with additional needs.


Suffolk
Suffolk County Council guarantees every young person a place in learning after 16, with options including sixth forms, colleges, apprenticeships, and volunteering. The “Apprenticeships Suffolk” service offers free advice and support for those exploring skills-based routes.
Have Your Say: Parent Poll
Want to help shape better support for families in your area? Take our quick poll below, your feedback will help highlight what matters most to parents right now, and guide the development of future resources.
Recommendations for Parents and Local Stakeholders
The world of youth careers is changing, and parents are adapting fast. By breaking down common myths, sharing up-to-date information, and building stronger connections between families and local support, we can help every young person in Essex, Hertfordshire, and Suffolk find the right path to success.
SOURCES:
- Amazing Apprenticeships: Parent and Carer Confidence
- icanbea: Options After Year 11 – A Guide for Parents and Carers
- Norfolk County Council: Effective Education Transitions Parent Survey Report
- Essex Local Skills Improvement Plan
- Essential Skills in Essex
- Essex Chambers: Digital Sector Insights
- NLTG: Apprenticeship Myths Busted for Parents
- DfE & ONS: NEET Statistics and Youth Unemployment
- Plumplot: Essex Census 2021
- Total Population: Essex